Last Sunday, on May 16th, The Morning Jump passed its fifth month in operation. There have been some great lessons learned about coffee and business in general over these few months. As we were preparing to open, I read all I could about entrepreneurs opening their businesses and tried to learn from as many of their mistakes as possible so we wouldn’t have too many of our own mistakes. I think we have come through relatively well and while the hours have been longer than expected, the stress and worry at times have been high, it’s a very rewarding process. It’s very satisfying to see your creation come to life, thrive and sprout wings. Now teaching this bird to fly will be a whole new set of lessons!
The Morning Jump Coffee Company came into this world as a family business, based on the ideas that we would offer an amazing product, with superior ingredients, and present these products with the best customer service that we could do. We have seen our “family” grow as customers have quickly become “regulars” who share a few minutes of their lives with us a few times a week. We share more than just giving coffee, smoothies or a pastry. We share stories, insights and many, many laughs! We feel like there is nothing better than seeing our friends in the window and knowing what drink they would like without even asking them. We are rarely wrong, and have found that our judgement with matching drinks to customers is one of our best skills.
On the back side of the business things have continued to do better also. New businesses take a lot of care, patience, balancing and trusting your instincts. You have to immerse yourself in the “business world” and become an expert at all aspects of your operations. Understanding logistics flows, contracts, government rules and regulations, tax law, restaurant operations, safe food handling, bookkeeping… the list goes on. You also have to be the expert at your particular niche. I enjoy learning about the coffee world and business, and I doubt I will ever have learned enough! New drinks, both that are common in the market place, and ones we create ourselves are important to offer to our customers. We pride ourselves that we have some very unique drinks that you won’t find at any other coffee shop. If you haven’t tried our All American Latte or Morning Sunrise (an orange smoothie and espresso drink), then you should, they are unique and amazing drinks.
Here at The Morning Jump Coffee Company we couldn’t be happier with our customers and our fledgling business. We look back at our first 5 months and love the experience we have had, and so glad we were able to share it with you. We probably wouldn’t want to go back and do those first months over again! We are really looking forward to the next half of the year and beyond. For those who haven’t come in yet, give us a try, you won’t be disappointed. For those who have come in, we’ll see you in the morning!